Revive. Restore. Rebuild.
Neighbors helping neighbors in Paradise, CA. We turn community dollars into groceries, bill relief, clothing, and local gift cards for families still rebuilding after the Camp Fire.
We strengthen Paradise by turning community dollars into community care.
Hometown Strong is a nonprofit in Paradise, California. Every donation is spent inside town limits — purchased from local businesses, delivered to local families. Your help never leaves the ridge.
What We Provide
Food & Grocery Assistance
We source groceries and meals directly from Paradise businesses — keeping dollars in town while making sure no neighbor goes hungry.
Clothing & Supplies
Starting over means starting from scratch. We provide clothing and everyday essentials to families rebuilding their lives — because there’s dignity in having what you need.
Local Gift Cards
We buy gift cards from Paradise small businesses and put them in the hands of families who need them. Neighbors investing in neighbors.
Bill Payment Help
A past-due notice shouldn’t break a family that has already survived so much. We cover essential utility bills to buy people breathing room.
Our Hometown
Paradise, California — ridge strong, resilient, and worth every bit of the work.
How Your Gift Works
1
We buy local
Donations purchase goods and gift cards directly from Paradise small businesses.
2
We deliver with care
Our team hand-delivers groceries, clothing, essentials, and gift cards to families in need.
3
We follow through
We stay close to every family and business we serve, making sure the help actually helps.
Our Story
Steve Main’s connection to Paradise, CA, runs deeper than geography. He was raised there, shaped by its community, and carried those roots with him as he built a distinguished thirty-year career in the health club industry across Northern Nevada. When the 2018 Camp Fire displaced more than 50,000 residents overnight, Steve watched lifelong friends and family lose everything in a matter of hours. His community taught him to be proactive in the face of setbacks, so he founded Hometown Strong.
The strength of his hometown extended to other communities. As the founder of Widow’s Mite in Carson City, NV, Steve had developed a proven model for supporting local small businesses during times of hardship. Widow’s Mite purchases products from neighborhood businesses and puts them in the hands of struggling community members. Hometown Strong extends that same philosophy to the place he has always called home.
Hometown Strong operates on a simple but powerful principle: real resilience starts locally. By purchasing goods directly from local, independently owned businesses, the organization ensures that every dollar invested remains inside the community it serves. Those resources are then delivered directly to families facing financial hardship, providing food, assistance with essential bills, and other critical support.
The scope of Hometown Strong’s commitment encompasses local business owners and struggling families alike. Whether the impact is immediate or long-term, large or small, the organization remains steadfast in its mission to restore dignity, rebuild neighborhoods, and strengthen the foundation of Paradise, CA.
Our Team
Paradise natives passionate about revitalizing their hometown.
Steve Main
Chairman & CEO
Jill Thomas
Board Director
Carrie Max
Board Director
Donate — What Your Gift Does
$20
Puts a week of groceries from a Paradise market on a family’s table.
$50
Buys local-business gift cards that support a shop and a family at the same time.
$100
Keeps the lights and heat on for a household catching up after hardship.
$200+
Covers essential bills and restocks a family rebuilding from scratch.
Contact
Neighbors Helping Neighbors
Every dollar stays in Paradise. Every dollar goes to a family or a local business getting back on its feet.
T: 775-400-1044 • E: info@htstrong.org
Hometown Strong 